CMSA Community Cruiser Unveiled through Partnership with South Centre Volkswagen

Calgary, AB — May 2, 2023 – Calgary Minor Soccer Association (CMSA) has partnered with South Centre Volkswagen to bring a co-branded Volkswagen Atlas from vision to reality. The 3-row sport-utility vehicle was recently outfitted with CMSA and South Centre VW decals, including the designation of “Official Dealership of Calgary Minor Soccer Association” written on the rear hatch.

“South Centre Volkswagen, as a proud member of the Wood Automotive Group, is delighted to partner with Calgary Minor Soccer Association. We believe in giving back to the community and working with a great organization like CMSA,” states President Gerry Wood. “This partnership will provide new opportunities for more Calgarians and especially our children to play the world's most popular sport."

This Community Cruiser has been provided to CMSA year-round and will be seen across the city and at key CMSA events. Each side of the Community Cruiser is adorned with a vibrant green soccer pitch, which shows off the brand new CMSA logo as it extends from the top of the rear hatch all the way to the front wheel well.

“Soccer is the fastest growing sport in Canada, and we’re excited to start this partnership with the Wood Automotive Group. We can’t wait to see this driving around our community,” said CMSA Executive Director Carlo Bruneau. “One of our main goals is to show the unity and pathway from Grassroots all the way to the professional level.” Cavalry FC’s co-branded Atlas was also unveiled with a matte red wrap and features players from the Canadian Premier League team on each side of the vehicle.

The 2023 Volkswagen Atlas is a modern mid-sized SUV with space to seat up to seven passengers. Its main usage with CMSA will be to transport event assets and soccer equipment to and from activations year-round. The capable Atlas is powered by either a 235-horsepower turbocharged engine or an optional 276-hp V-6 which boasts a 5,000-lb towing capacity. Visit southcentrevw.com for more information from South Centre Volkwagen. For more information on Calgary Minor Soccer Association, visit calgaryminorsoccer.com.

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CMSA is dedicated to working with our member organizations to develop, organize, promote, and create opportunities that allow all participants to reach their desired level of achievement within the sport of youth soccer.

The Calgary Minor Soccer Association (CMSA) represents 37 Member Clubs and is the largest sport organization in Calgary providing year-round activity for youth ages, 6-19. Each year, over 1,800 youth teams and approximately 27,000 players participate in CMSA programs supported by over 3,000 community volunteers.